REACH FOR
OUR STARS.
OUR STARS.
The Hardcore Harry's app serves as a dynamic platform connecting our highly engaged athletes with exclusive discounts and forging a new meaningful bonds between brands and punters.
25+
Global partners
1200+
Monthly Challengers
We’re Australia’s #1 Fitness Junkies
Become part of Australia's leading platform for fitness challenges, where we offer participants a unique opportunity to engage in diverse and dynamic fitness challenges all while pushing their limits & winning cash and prizes.
Our Highly Engaged Fitness Communtiy
Backed by research and demonstrated by big players such as Costco, our subscribed members are shown to be much more likely to engage with our partners to make the most of their membership. Tap into this phenomenon and watch your traffic grow.
Market Placed
Alongside a suite of industry leading design cues to engage and incentivise our users, the Harry’s platform features a built-in marketplace of exclusive partner rewards. Together, we thrust your brand into the spotlight, and watch as our audience becomes yours.
We’re Australia’s #1 Fitness Junkies
Become part of Australia's leading platform for fitness challenges, where we offer participants a unique opportunity to engage in diverse and dynamic fitness challenges all while pushing their limits & winning cash and prizes.
Our Highly Engaged Fitness Communtiy
Backed by research and demonstrated by big players such as Costco, our subscribed members are shown to be much more likely to engage with our partners to make the most of their membership. Tap into this phenomenon and watch your traffic grow.
Market Placed
Alongside a suite of industry leading design cues to engage and incentivise our users, the Harry’s platform features a built-in marketplace of exclusive partner rewards. Together, we thrust your brand into the spotlight, and watch as our audience becomes yours.
What kind of benefits should you expect?
Engagement
Dive into a world of co-branded fitness challenges, captivating digital content, and dynamic social media campaigns, each designed to draw attention and drive engagement. At Hardcore Harry's, we offer a robust platform for interactive promotions and live event sponsorships, delivering unparalleled opportunities for audience interaction. Partner with us to dramatically enhance your brand’s visibility and allure, connecting with a vibrant community eager to embrace new challenges.
Brand Integration
Our platform allows for deep integration of your brand into the very fabric of our fitness challenges. Whether through branded challenge prizes, branded digital interfaces, or prominent placements during live events, your brand becomes an integral part of the participant's journey. This tailored approach ensures that your brand resonates deeply with our audience, creating a memorable impact that goes beyond traditional advertising.
Community and Loyalty Building
By partnering with Hardcore Harry's, you gain access to a dedicated audience known for its strong sense of community and loyalty. This relationship not only enhances your brand's visibility but also fosters long-term loyalty and trust. Through collaborative promotions and shared values, we help you build lasting bonds with customers, turning casual interactions into committed brand advocates.
CASE STUDY 01
DUSK & DAWN
Prize
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The Client
The Client
Recently, we partnered with Dusk and Dawn, a premium mattress supplier, to create a unique and mutually beneficial collaboration.
The Deal
The partnership aimed to leverage our strong community engagement to increase visibility and engagement for Dusk and Dawn. A core part of this collaboration involved creating humourous bespoke short-form video content to introduce Dusk and Dawn and the prize they provided, adding a personal and engaging touch to the promotion. The centerpiece of the partnership was a flagship challenge hosted on Hardcore Harry’s bespoke mobile app. The video content played a crucial role in driving engagement and promoting the partner brand to our community.
Enagement and Results
- The challenge saw participation from hundreds of Hardcore Harry’s community members, demonstrating the strong pull of the Dusk and Dawn prize and the effective engagement strategy of the challenge.
- The video content we created significantly boosted interest and excitement around the challenge. We also paired this effective creative with a paid ad strategy to even further expand its reach.
- As a result of this partnership, Dusk and Dawn experienced a significant increase in traffic and engagement on their social media platforms and website. The visibility of their brand was substantially boosted by the challenge’s promotion through our uniquely placed and engaged channels.
Rules
Day 1: Run 1km
Day 2: Run 2km
Day 3: Run 3km
Continue increasing your distance by 1km each day until only one legend remains!
- Upload your run each day on the app
- Your run must be tracked with a GPS Fitness tracker (such as an Apple Watch) via Garmin, Apple or Strava, with the full data provided.
- If you miss a day, you are out of the challenge.
What do our partners think?
Charles Jensen
Since teaming up with Hardcore Harry's, we've seen our brand come alive in the fitness community. Their unique challenges resonate well with our audience, bringing us closer to the vibrant, energetic crowd we aim to reach.
Chelsea Ratcliff
Partnering with Hardcore Harry's has been a real win for us. Their challenges are not just fun, they actually bring more eyes and energy to our brand. It's great working together with a team that really gets what we're about.
Get on board.
Join our growing network and unlock new opportunities for your business. Fill out your details below and we'll be in touch soon!
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WIN
CASH AND PRIZES
UNLOCK ACCESS TO CHALLENGES
Frequently asked questions
What marketing opportunities does a partnership offer?
Partner with us and tap into innovative marketing strategies including co-branded challenges, exclusive digital content and engaging social media campaigns. We provide a platform for interactive promotions, live event sponsorships, and unique audience engagement tactics that can significantly elevate your brand’s visibility and appeal.
How does Hardcore Harry’s integrate partner products into challenges?
We weave partner products into the fabric of our challenges, offering natural and impactful product placements. This could mean featuring nutritional supplements in a health-focused challenge or showcasing fitness gear in long distance runs, providing partners with an authentic way to reach an engaged audience.
Can my business participate in or sponsor prize giveaways?
Yes, partners are encouraged to sponsor prize giveaways, which is a fantastic way to sample products directly to a targeted audience. Prize sponsorships can boost brand recognition and foster direct user engagement, creating a memorable association with fitness achievements.
What feedback and metrics will I receive from partnering with Hardcore Harry’s?
Our partners receive detailed feedback and metrics, including participant engagement rates, brand exposure levels, and direct customer feedback. These insights are invaluable for measuring impact and optimising future marketing strategies.
How often are partnership opportunities available with Hardcore Harry’s?
Partnership opportunities are continuously available as our challenge calendar is dynamic, with new challenges designed frequently. We offer annual partnerships as well as event-specific opportunities, allowing businesses of all sizes and scopes to engage with us throughout the year.
How do I apply to become a partner?
You're in the right spot! Find the form above where you can submit your company details and describe how your brand aligns with Hardcore Harry’s. Our team will review your application and reach out to discuss potential collaboration opportunities.